Advertisers in the Super Bowl XLIV
Official Souvenir Magazine will reach a vast and upscale audience, while building company and product identity with this influential clientele.

Super Bowl Attendee Demographics

• Average household income: $222,318

• Average portfolio value: $244,000

• Median age: 37

• 74% male / 26% female

• 65% are executives / professionals

Super Bowl Fan Demographics

• Average household income:
  28% earn $100,000+
  63% earn $50,000+

• 64% male / 36% female

• 35% are ages 45 to 64
  21% are ages 35 to 44
  17% are ages 25 to 34
  15% are ages 65 and older
  10% are ages 18 to 24