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• More people watched Super Bowl XL (141.4 million viewers) than voted in the 2004 Presidential election or went out to celebrate New Year’s Eve.

• There are 7.5 million parties on Super Bowl Sunday, with 43.9 million
  party-goers (National Retail Federation)

• 1.5 million TV sets will be sold the week leading up to Super Bowl Sunday
  (National Retail Federation)

• Sales of big-screen TVs show increase fivefold during Super Bowl week
  (National Electronic Dealers Association)

• The Super Bowl is the top at-home party event of the year,
  ahead of New Year’s Eve (Hallmark Card, Inc.)

• Super Bowl Sunday is the second-largest day of food consumption behind Thanksgiving (American Institute of Food Distribution)