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• Super Bowl viewership exceeds 151 million, which is larger than the number of people who vote in the U.S. Presidential election or who go out to celebrate New Year’s Eve.
• There are 7.5 million parties on Super Bowl Sunday, with 43.9 million party-goers (National Retail Federation)
• 1.5 million TV sets will be sold the week leading up to Super Bowl Sunday (National Retail Federation)
• Sales of big-screen TVs show increase fivefold during Super Bowl week (National Electronic Dealers Association)
• The Super Bowl is the top at-home party event of the year, ahead of New Year’s Eve (Hallmark Card, Inc.)
• The average number of attendees for a Super Bowl party is 17 (Hallmark)
• Super Bowl Sunday is the second-largest day of food consumption behind Thanksgiving (American Institute of Food Distribution)