General:

58% female / 42% male

89% attended/graduated college

Average age 43

Average household income over $208,000

Average attendee spends more than
7 hours on-site

Purchasing Habits: (last 12 months)

90% will purchase on Quality vs. Price

94% have purchased a consumer electronic product

81% have invested in a retirement plan

91% have purchased high-end personal apparel

Lifestyle:

87% work out regularly

84% play competitive tennis

90% take vitamins/supplements

95% purchase/consume water/energy drinks

Travel Information: (last 12 months)

84% traveled domestically traveled internationally

Data Source: TNS Sport