General:

58% female / 42% male
89% attended/graduated college
Average age 43
Average household income over $208,000
Average attendee spends more than 7 hours on-site

Purchasing Habits: (last 12 months)

90% will purchase on Quality vs. Price
94% have purchased a consumer electronic product
81% have invested in a retirement plan
91% have purchased high-end personal apparel

Lifestyle:

87% work out regularly
84% play competitive tennis
90% take vitamins/supplements
95% purchase/consume water/energy drinks

Travel Information: (last 12 months)

84% traveled domestically traveled internationally

Data Source: TNS Sport